Idea Store Activation for Ecolamp(TM)

• Sell products and services related to your idea; whether it is a prototype of your product , a pre-sale of your service, the right to use your Earned Ad, your time, a credit on your Idea Page, the right to name your idea...whatever you can imagine to help raise funds, you can sell it through your Idea Store.
• Engage a natural and viral audience of marketers; people who make purchases from you will be the best marketers you could possibly find. They will be engaged enough to spend their money and test out your idea. This is both good and bad; if your idea is a winner, they'll be invested in your success but if it's not, they'll probably say so.
• Have access to a deeper level of data; people who make purchases from you will become your first customers. You'll know more about who your market actually is, as opposed to whom you think it may be.