Digital outdoor advertising displays are surfacing in every major city these days, and the suburbs are not far behind. Marketers understand the power of advertising to attentive drivers as they sit at stop signs or red lights. Outdoor advertising is a useful marketing tool but it can also be a cultural shock for parents with small, conscious children in the back seat that want to know what "that" movie is about (the one with the picture of a person who has blood all over their face") or the one with the boy and girl licking one another. Regardless your opinions on sex ed and when it should start, Dynamic Outdoor Ads should be used to not only target certain ads to certain intersections and neighborhoods, but also serve ads during appropriate day-parts. So for example, violent movie billboards are OK (so long as they are OK by the MPA etc...) but have them start running in the evening hours just as you would violent television programming. Let's regulate which ads run when in our outdoor advertising venues and give parents back some of the control they used to have over when certain media are introduced to their kids.